Stake selects BetMakers to power global racing expansion
Released
Released
Announcement PDF
BETMAKERS TECHNOLOGY GROUP LTD
ACN: 164 521 395
Phone: 1 300 208 849
Fax: (02) 8330 6357
Level 4, 189 Flinders Lane
Melbourne, VIC 3000
18 December 2025
Stake selects BetMakers to power global racing expansion
BetMakers Technology Group Limited (ASX:BET) (“BetMakers” or the “Company”) is pleased
to announce a multi-year agreement with Stake that will see BetMakers deliver its RaceOdds+
solution to drive the operator’s global horse racing expansion.
Highlights
● BetMakers has secured a three-year agreement with stake.com, including a two-year
extension option.
● Under the agreement, BetMakers will deliver its premier global horse racing solution via
the RaceOdds+ product.
● Stake will gain access to BetMakers’ full pricing and trading capability, global racing
content, the BetStream racing vision player, and the Racelab suite of products -
Insights, Live, Stories and Informatics.
● BetMakers’ proprietary Global Tote Hub will enable stake.com customers to access
global tote pools across a wide range of bet types.
● The contract was awarded following a global tender and due diligence process.
● Commercial terms include a combination of fixed and variable revenue; go-live is
expected in 2H FY26.
This partnership will give stake.com access to BetMakers' full pricing and trading capability,
global racing content including rightsholder data procurement and management, the BetMakers’
racing streaming player, and the full suite of Racelab products: Insights, Live, Stories and
Informatics.
Additionally, the agreement will see BetMakers' proprietary Global Tote Hub provide tote pool
access to stake.com customers, allowing them to wager on a global wagering menu of bet
types from the world's premier racecourses - highlighting a unique feature of BetMakers’
RaceOdds+ product offering.
The customer is expected to go live in 2H FY26. The commercial terms include a mixture of
fixed and variable revenue to be earned by BetMakers from the go-live date. The agreement
contains customary terms and conditions for a contract of this nature, including with respect to
termination.
Jake Henson, CEO of BetMakers, commented:
"We are thrilled to partner with a brand as dynamic as stake.com. They are one of the fastest-
growing wagering platforms globally, with a reputation for speed and innovation. Securing this
agreement is a strong validation of the depth and quality of our RaceOdds+ product and the
broader BetMakers global racing strategy. We are excited and confident that providing
stake.com with our full suite of racing technologies, including pricing and trading, rightsholder
content, global tote access, streaming and the Racelab portfolio, will enable them to deliver a
world-class racing experience to their modern customer base. We look forward to a successful
partnership and to supporting stake.com’s growth and ambitions in the racing space.”
Jarrod Febbraio, Director of Stake, said:
"It is an exciting time for us to be partnering with BetMakers. Their innovative Racelab product,
is a game-changer for our customers. The opportunity to offer tote pools through the Global
Tote Hub is a terrific way to support the sustainability of horse racing, which is something that
is important to us. We are confident that this partnership will allow us to deliver a superior
racing experience and we look forward to working closely with the BetMakers team."
Authorised for release by the BetMakers Board of Directors.
-ENDS-
For further information please contact:
Investor Enquiries
investors@betmakers.com
About BetMakers Technology Group
BetMakers Technology Group (ASX: BET) is a leading global provider of B2B wagering
technology and services. BetMakers’ advanced platforms, fixed odds and pari-mutuel wagering
solutions, data services, and betting content empower rights holders and racetracks to unlock
new revenue streams while enhancing the betting experience. The company has a footprint that
spans racing and betting markets in more than 30 countries.
About Stake
Stake is the world's most popular online casino and sportsbook. Founded in 2017, Stake
attracts over 80 million monthly visits, more than any other iGaming platform, and sees more
than 100 billion bets a year. Stake is renowned for its innovation in crypto wagering as well as
its growing expansion into regulated local-currency gaming markets in Italy, Denmark, and Latin
America. It also boasts a roster of global sponsorships, including Canadian superstar Drake, the
Stake F1 Team, Everton Football Club, and the UFC.
Disclaimer
The material contained in this document is of general information about the activities of BetMakers as at the date of this update. All
monetary figures quoted within this document are in Australian dollars ($AUD) unless otherwise specified and are provided on an
unaudited basis.
This announcement contains “forward-looking statements.” These can be identified by words such as “may”, “should”, “anticipate”,
“believe”, “intend”, “estimate”, and “expect”. Statements which are not based on historic or current facts may by forward-looking
statements. Forward-looking statements are based on:
• assumptions regarding the Company’s financial position, business strategies, plans and objectives of management for
future operations and development and the environment in which the Company will operate; and
• current views, expectations and beliefs as at the date they are expressed and which are subject to various risks and
uncertainties.
Actual results, performance or achievements of the Company could be materially different from those expressed in, or implied by,
these forward-looking statements. The forward-looking statements contained within the presentations are not guarantees or
assurances of future performance and involve known and unknown risks, uncertainties and other factors, many of which are beyond
the control of the Company, which may cause the actual results, performance or achievements of the Company to differ materially
from those expressed or implied by forward-looking statements. For example, the factors that are likely to affect the results of the
Company include general economic conditions in Australia and globally; exchange rates; competition in the markets in which the
Company does and will operate; weather and climate conditions; and the inherent regulatory risks in the businesses of the Company.
The forward-looking statements contained in this announcement should not be taken as implying that the assumptions on which the
projections have been prepared are correct or exhaustive. The Company disclaims any responsibility for the accuracy or completeness
of any forward-looking statement. The Company disclaims any responsibility to update or revise any forward-looking statements to
reflect any change in the Company’s financial condition, status or affairs or any change in the events, conditions or circumstances on
which a statement is based, except as required by law. The projections or forecasts included in this presentation have not been
audited, examined or otherwise reviewed by the independent auditors of the Company.
You must not place undue reliance on these forward-looking statements.
Share your feedback
Discover